|
|
|
 |
Our
clientele is made up of many different industries including
financial groups, transportation, automotive, legal, national
food companies and health care organizations. They have been
featured in major newspapers all over the United States, radio
and television stations as well as publications including
Newsday, New York Times, CBS Radio, CBS, NBC, ABC and Fox
News and countless trade journals. We work one-on-one with
our clients to develop a public relations program that best
suits their needs and will provide a most valuable return.
Each client values press differently. We work closely with
our clients in defining the need -and executing a PR program
which brings measurable results. |
|
|
-
As
one of America's foremost Cheddar Cheese makers, this world-recognized
 Vermont
product is primarily made from milk produced by farmers from
throughout New York State. HSMM has been responsible, (for four
years running) for a targeted media campaign for consumers designed
to merchandise the many uses of cheddar. Working with food editors
throughout the East Coast, HSMM has played a unique role in
developing image-building for Cabot in many markets' daily newspapers
including Atlanta, Richmond, Tampa, Miami, Raleigh-Durham and
New York City. In arranging interview opportunities, the HSMM
team orchestrates the players…the dairy farmers producing
the milk, the cheese makers and of course, the consumer enjoying
the "final product". Through this effort, the HSMM
team has been hired for additional markets for Cabot in the
Mid-West for the 2003-2004 media campaign.
-
Throughout
the Northeast, the Jiffy Lube name is recognized for quality,
speed and service for  automotive
oil changing. Part of this is because of the ongoing media merchandising
performed by the HSMM team. Countless seasonal front-page news
features and television segments revolve around the Jiffy Lube
oil conservation program, recycling efforts, employee training
and progressive management techniques. Recognized as the nationwide
leader in employee training, the Jiffy Lube Management and crew
make the most of the HSMM talents in producing valuable media
coverage targeted to consumers.
-
For
the fifth consecutive ski season, the team of HSMM has coordinated
throughout 
the year hard-hitting press coverage to highlight the many attributes
of the Jiminy Peak/Brodie Mountain Ski Resorts. With a draw
of 200 miles from the South, East and West, this classic New
England Ski Resort has provided many ski writers with plenty
of news…the elegance of the Country Inn, the ski school,
lodging accommodations and the finest skiing experience in the
Northeast. Countless sports writers and feature editors throughout
the Northeast connect with the team of Howard Schaffer Media
Marketing to get the latest news on New England's world of skiing.
-
For
14 years, the Hoffman Car Wash family has retained Howard Schaffer
and
his colleagues to ignite the many businesses features which
appear on the Hoffman family. As the Hoffman operation grows
with 23 locations throughout Upstate New York, they see the
HSMM team as partners in providing newsroom decision-makers
with automotive information of interest to consumers. HSMM has
been instrumental in the Hoffman Public Service Campaign to
support Juvenile Diabetes, the March of Dimes and to draw interest
in the "Hoffman Helping Hands" Campaign. Founder Tom
Hoffman has become a mainstay of local media because of the
ongoing efforts of the HSMM team.
-
The
team of HSMM continues to generate press promoting the City
of Albany's
Central Business Improvement District as they carry out the
revitalization plan, "Avenue 2000 ", as well as promoting
the merchants of Central Avenue. HSMM generates press on the
BID's various improvements including the wreath displays for
the holidays and flower baskets in the spring. They have become
very popular with tourists and have attracted the attention
of officials from other communities who want to use them to
beautify their own communities. Through all of the media attention,
HSMM has brought more traffic into Central Albany and have helped
make it a shopping destination once again. The community is
excited to see the changes that AveNew 2000 is turning into
reality.
-
In
an effort to build awareness of voter access for the disabled,
physically
challenged and wheelchair bound, HSMM was contracted (for this
3rd consecutive project) with the New York State independent
Living Council, a statewide advocacy group. The objective in
the voter access campaign's statewide media effort was to motivate
local election boards to change polling sites to create greater
access for people with disabilities. Besides extensive local
coverage in communities throughout New York State, plus national
coverage from AP, ABC, NBC, CBS and FOX, there were 18 polling
sites changed as a direct result of our action.
-
 The
team of Howard Schaffer Media Marketing was recruited to target
trade publications and daily newspapers throughout the United
States to heighten awareness of DDF, Doctor's Dermatological
Formula, now recognized as one of the leading quality skin care
product lines in the world. The product is sold (retail) in
Nordstrom's, Sephora worldwide, and is exclusively in each Canyon
Ranch spa. The team of HSM has ignited extensive media coverage,
supplying talk show hosts and local television health reporters
with many news features providing recognition in a non-commercial
manner. Skin care is a consumer-driven topic, and this quality
product combined with aggressive PR outreach has resulted in
numerous features about the DDF product line throughout the
United States.
-
As
an established resource for food editors, feature reporters
and business  writers
throughout the country, Howard Schaffer Media Marketing has
been recognized for helping to build the Saratoga Spring Water
image for beverage distributors throughout the country. This
is now making this quality spring water product available throughout
the United States; trade journals have come to depend on the
team of HSMM for reliability in providing timely trends and
substantial business news for leading industries like Saratoga
Spring Water and related industries. Saratoga Spring Water is
now more popular than ever, due in great part to the effective
efforts of Howard Schaffer Media Marketing.
|
|
