Test your PR POTENTIAL:

1. Do you communicate with your clients and/or customers on a weekly basis?
   YES    NO
   
   
2. Does your marketing invite customers to interact with you or your employees?
   YES     NO
   
   
3. Have you surveyed the quality of your customer service in the last 1 to 2 years?
   YES     NO
   
   
4. Do you have a customer retention program in place?
   YES    NO
   
   
5. Do you have a written PR plan that you follow faithfully?
   YES NO
   
   
6. Can you state your distinct business message in less than two sentences?
   YES     NO
   
   
7. Do you receive positive press coverage monthly?
   YES NO
   
   
8. Are you prepared to leverage the media to circumvent or handle a crisis? (i.e. product failures, lawsuits, accidents, ect.)
   YES NO
   
   
9. Do your marketing efforts generate qualified sales leads?
   YES NO
   
   
10. Does your sales team work closely with your marketing team?
    YES NO
    
    
11. Does your Web Site contribute to your company's bottom line?
    YES NO
    
    
12. Do people view you as a consistent leader in your market segment?
    YES NO

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